by Jane Stelboum | Nov 2, 2016 | HomepageSlider
I’m Jane Stelboum. Thank you for visiting my site. How can I help? I’m especially good at getting into organizations, evaluating their brands and helping define, refine or bring them to life. Need an integrated marketing or advertising plan to meet specific goals? I...
by Jane Stelboum | Nov 4, 2013 | Blog, Uncategorized
There I was watching TV, not an unusual event in my household, and up comes the AT&T Halloween commercial. One of the four kids is practically spinning on too much candy, or so assumes Beck Bennett, the sole actor/grown-up who interviews a different group of four...
by Jane Stelboum | Sep 10, 2013 | Blog, Uncategorized
Recently, I was retained by a company to help them find an ad agency for an upcoming campaign launch. Having been the president of one agency for many years, I was thrilled at the chance to see how other agencies approach a search. Yes, I’d done a client side search...
by Jane Stelboum | Aug 5, 2013 | Blog
I’ve never seen it fail. CEO’s of global consulting firms, nurses in in-home care companies, CIOs in telecommunications firms, board members of trade associations – they all start talking in new and rich ways when you ask them to think about their organizations...
by Jane Stelboum | Jul 2, 2013 | Blog
It’s true. I get tons of them and while I highly respect most of the people and companies who are writing them, I just can’t read one more blog about how a logo is not a brand and a brand is not a logo. It’s hard to be original and, yet, I get it. We all want to show...
