by Jane Stelboum | Nov 4, 2013 | Blog, Uncategorized
There I was watching TV, not an unusual event in my household, and up comes the AT&T Halloween commercial. One of the four kids is practically spinning on too much candy, or so assumes Beck Bennett, the sole actor/grown-up who interviews a different group of four...
by Jane Stelboum | Sep 10, 2013 | Blog, Uncategorized
Recently, I was retained by a company to help them find an ad agency for an upcoming campaign launch. Having been the president of one agency for many years, I was thrilled at the chance to see how other agencies approach a search. Yes, I’d done a client side search...
by Jane Stelboum | Aug 5, 2013 | Blog
I’ve never seen it fail. CEO’s of global consulting firms, nurses in in-home care companies, CIOs in telecommunications firms, board members of trade associations – they all start talking in new and rich ways when you ask them to think about their organizations...
by Jane Stelboum | Jul 2, 2013 | Blog
It’s true. I get tons of them and while I highly respect most of the people and companies who are writing them, I just can’t read one more blog about how a logo is not a brand and a brand is not a logo. It’s hard to be original and, yet, I get it. We all want to show...
