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Why the AT&T “It’s Not Complicated” campaign makes me feel better about being with AT&T.

Why the AT&T “It’s Not Complicated” campaign makes me feel better about being with AT&T.

by Jane Stelboum | Nov 4, 2013 | Blog, Uncategorized

There I was watching TV, not an unusual event in my household, and up comes the AT&T Halloween commercial. One of the four kids is practically spinning on too much candy, or so assumes Beck Bennett, the sole actor/grown-up who interviews a different group of four...
Reflections on an agency search. Seven tips to make a good first impression.

Reflections on an agency search. Seven tips to make a good first impression.

by Jane Stelboum | Sep 10, 2013 | Blog, Uncategorized

Recently, I was retained by a company to help them find an ad agency for an upcoming campaign launch. Having been the president of one agency for many years, I was thrilled at the chance to see how other agencies approach a search. Yes, I’d done a client side search...

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