What I Do
- Analyze your brand in the context of the industry, your competition, and your internal values.
- Conduct brand development research via any combination of leadership, staff, or client interviews, employee surveys, external focus groups and quantitative studies. I rely heavily on stakeholder interviews using a unique and proprietary line of questioning designed to help people engage and talk in real, emotional, and human terms, including an innovative archetypal branding methodology.
- Develop brand and message platforms to include a brand promise, key messaging, proof points, and languaging recommendations.
- Lead brand workshops to help internal audiences develop, understand and engage with the brand and to ensure that everyone is communicating the same brand, whether it’s an email, Op-Ed, social post, ad campaign, PowerPoint presentation, or general conversation.
- Lead Mindfulness Workshops for Clear and Creative Thinking to help your internal teams find ways to focus amidst a world of chaos and/or to find balance and presence at work or at home.
- Facilitate meetings, especially to find consensus when everyone seems to come from a different perspective.
- Planning and strategy, including developing written plans that delve into objectives, target audiences, key strategies and tactics with rationale, costs and timing.
- Manage individual marketing projects from beginning to end, on time and in budget.